[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-JP2025060616411573362":3,"related-JP2025060616411573362":29},{"pageSize":4,"id":5,"productLine":6,"status":7,"articleCode":8,"articleType":9,"showStyle":7,"mediaType":10,"articleTitle":11,"coverImage":12,"listImage":13,"introduction":14,"description":15,"nonVipDescription":16,"postTime":17,"viewTime":17,"sortNumber":18,"isFree":19,"isShowList":7,"isRecommend":19,"linkType":7,"isOriginal":6,"hasMiniUrl":19,"hasAdvertising":19,"createBy":20,"updateBy":20,"createTime":21,"visitCount":19,"isLiked":19,"realSearch":22,"isRead":19,"productId":23,"isCollected":19,"collectCount":19,"vipExclusive":19,"allowComment":7,"style":24,"likeCount":19,"seoKeywords":16,"articleModuleVoList":25,"extendContentList":26,"noteCount":19,"categoryList":27,"dailyKeywordList":28},10,6979,"1",1,"JP2025060616411573362","1041018",3,"这个「凭手气」的生意，2年翻了200倍","https:\u002F\u002Fimage.jane7.com\u002F3375725c-d389-414b-8026-187a459f2892.png","https:\u002F\u002Fjane7-prod.oss-cn-hangzhou.aliyuncs.com\u002Fmanager\u002Farticle_default_img.png","聊聊「盲盒」的赚钱魔力","\u003Cdiv>\n \u003Csection style=\"margin: 0pt 16px;outline: none;max-width: 100%;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);font-family: -apple-system, "PingFang SC", "Hiragino Sans GB", "Source Han Sans SC", "Noto Sans CJK SC", "Microsoft YaHei", "WenQuanYi Micro Hei", SimHei, sans-serif;font-size: 11pt;text-align: center;text-size-adjust: auto;color: rgb(73, 73, 73);line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;font-size: 12px;color: rgb(98, 90, 90);box-sizing: border-box !important;overflow-wrap: break-word !important;\">点击\u003C\u002Fspan>\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;color: rgb(0, 122, 170);font-size: 12px;box-sizing: border-box !important;overflow-wrap: break-word !important;\"> “简七读财”\u003C\u002Fspan>\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;font-size: 12px;color: rgb(98, 90, 90);box-sizing: border-box !important;overflow-wrap: break-word !important;\">，后台发消息“小工具”\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Csection style=\"margin: 0pt 16px;outline: 0px;max-width: 100%;letter-spacing: 0.544px;white-space: normal;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);font-size: 11pt;color: rgb(73, 73, 73);text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-size: 12px;letter-spacing: 0.544px;color: rgb(98, 90, 90);caret-color: rgb(98, 90, 90);box-sizing: border-box !important;overflow-wrap: break-word !important;\">免费领取“\u003C\u002Fspan>\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-size: 12px;letter-spacing: 0.544px;color: rgb(51, 51, 51);background-color: rgb(255, 254, 213);box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong style=\"outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"outline: 0px;max-width: 100%;letter-spacing: 0.544px;caret-color: rgb(98, 90, 90);color: rgb(255, 76, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;\">30个赚钱工具资源包\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n  \u003Cspan style=\"outline: 0px;max-width: 100%;font-size: 12px;letter-spacing: 0.544px;color: rgb(98, 90, 90);caret-color: rgb(98, 90, 90);box-sizing: border-box !important;overflow-wrap: break-word !important;\">”\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: left;line-height: 1.75em;margin-left: 16px;margin-right: 16px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Fc964c518-344f-41d7-8213-a5e681c6cba4.jpg\">\u003Cbr>\u003C\u002Fp>\n \u003Csection>\n  \u003Cmpvoice class=\"js_editor_audio audio_iframe js_uneditable custom_select_card\" data-pluginname=\"insertaudio\" data-topic_id=\"\" data-topic_name=\"\" data-trans_state=\"1\" data-verify_state=\"3\" high_size=\"1173.38\" isaac2=\"1\" low_size=\"774.93\" name=\"凭手气的生意，2年翻了200倍\" play_length=\"400000\" source_size=\"774.9\" src=\"\u002Fcgi-bin\u002Freadtemplate?t=tmpl\u002Faudio_tmpl&name=%E5%87%AD%E6%89%8B%E6%B0%94%E7%9A%84%E7%94%9F%E6%84%8F%EF%BC%8C2%E5%B9%B4%E7%BF%BB%E4%BA%86200%E5%80%8D&play_length=06:40\" voice_encode_fileid=\"MjM5MzA3MjI2NV8yNjUwNjYwMzM5\">\u003C\u002Fmpvoice>\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">这几天，肯德基推出了一个「买套餐送盲盒」的活动，遭到了疯抢。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">但是大家目标不是套餐本身，而是玩偶盲盒——\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Fd2ed9ffe-4261-4eaa-900d-157fc74c3829.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：网络\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">想集齐整套，至少要购买6份套餐。还有一个「稀有隐藏款」，抽中的概率很低，是1:72。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">原本加上套餐共99元，在二手平台上，单个玩偶隐藏款飙价就到了800多元，直接翻了8倍。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F5a79d0ba-a4d6-43e3-a43a-07f02c170a59.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：截自某二手交易平台\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">甚至有一位网友，为了集齐玩偶，一次性买了100多份套餐，花掉了10494元。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F49065af3-86c4-44a5-ae00-8626a8710dbd.jpg\">\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：网络\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">其实，从肯德基进入中国起，就不断推出各种「买套餐送玩具」的活动。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">为什么这次的动静这么大呢？\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">这就要说到事件的另一个主角，玩偶背后的公司，\u003C\u002Fspan>\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">泡泡玛特\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"margin-right: 16px;margin-left: 16px;white-space: normal;outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cblockquote style=\"margin-right: 16px;margin-left: 16px;color: rgba(0, 0, 0, 0.5);line-height: 1.75em;white-space: normal;outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;\">\n  \u003Cp style=\"margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;letter-spacing: 0.544px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">1）泡泡玛特卖的是什么？\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\n  \u003Cp style=\"margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;letter-spacing: 0.544px;line-height: 1.75em;color: rgba(0, 0, 0, 0.5);white-space: normal;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">2）为什么这么赚钱？\u003C\u002Fspan>\u003C\u002Fp>\n  \u003Cp style=\"margin-right: 16px;margin-left: 16px;outline: 0px;max-width: 100%;letter-spacing: 0.544px;line-height: 1.75em;color: rgba(0, 0, 0, 0.5);white-space: normal;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">3）未来的投资价值如何？\u003C\u002Fspan>\u003C\u002Fp>\n \u003C\u002Fblockquote>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">我们今天就来聊聊~\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.5em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(255, 104, 39);font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);background-color: rgb(255, 254, 213);\">*风险提示：本内容仅为科普分享，不构成任何投资建议。请务必将投资决策权，牢牢把握在自己手中。这也是我们努力做好科普的价值^^\u003C\u002Fspan>\u003C\u002Fp>\n \u003Csection style=\"white-space: normal;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">\u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F1bb5390f-35b8-46ff-a5e2-2fd463c825b8.jpg\">\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 18px;\">\u003Cstrong>\u003Cspan style=\"background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">01\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">泡泡玛特卖的是什么？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">以前一般是小孩子吵闹着要买肯德基玩具套餐，而这波人群，占比大的是平均年龄27岁的成年人。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">他们疯抢的「潮流玩具」，是泡泡玛特最核心的产品。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">它有2个特征：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">第一，设计精美。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">潮流玩具大多数是脱胎于电影、动漫或游戏中的角色形象，具有独特的艺术设计。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">我身边就有个从来不买玩具的朋友，最近却路过就要买一个，一套都快攒齐了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">理由是，玩具背后精巧的设定和描述，戳中他的红心：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F7dc293d4-d110-4a2e-93ed-126e4e92527d.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：朋友提供\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">第二，数量较少。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">比起传统玩具大批量生产出售，很多潮流玩具都是「限量版」出售。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">俗话说「物以稀为贵」，潮玩相对来说更有收藏价值一些。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">从过去几年来看，中国潮流玩具市场增长速度是领先于全球的\u003C\u002Fspan>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);color: rgb(136, 136, 136);\">（年复合增长率22.8%）\u003C\u002Fspan>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F55106841-31f1-435f-944f-beb74d9ec4f5.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：泡泡玛特招股书\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong style=\"outline: 0px;max-width: 100%;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);font-size: 16px;text-align: left;caret-color: rgb(51, 51, 51);color: rgb(0, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"outline: 0px;max-width: 100%;background-color: rgb(255, 218, 169);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">而泡泡玛特，就是中国市场做潮玩做得最好的一家公司。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">2020年12月，它在港交所上市了，被称为「国内盲盒第一股」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">哪怕你之前从来没买过潮流玩具，也不得不承认，\u003Cstrong>泡泡玛特做的这门生意真的很赚钱：\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">泡泡玛特2017年的营收是1.6亿元左右，到了2019年上升到16亿元左右，\u003Cstrong>两年增长了十倍。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">同一时间，它的净利润从156万上升到4.5亿元\u003C\u002Fspan>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">，\u003C\u002Fspan>\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"font-size: 16px;color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">翻了200多倍。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Csection style=\"margin-right: 16px;margin-left: 16px;white-space: normal;outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Feb4c24bd-7e69-4547-9edd-c34efd7f7082.jpg\">\n  \u003Cbr>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 18px;\">\u003Cstrong>\u003Cspan style=\"background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">02\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">泡泡玛特为什么这么赚钱？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">这就要从它的商业模式说起。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">泡泡玛特的商业模式，可以分为三步：\u003C\u002Fspan>\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">IP开发-产品生产-盲盒销售。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">对于中间的产品生产环节，泡泡玛特交给了代工厂，它们平时都是给国际玩具大厂供应产品，有比较丰富的加工和制造经验。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">我们重点说说\u003Cstrong>IP开发\u003C\u002Fstrong>和\u003Cstrong>盲盒销售\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003Cstrong style=\"outline: 0px;max-width: 100%;font-size: 16px;white-space: normal;caret-color: rgb(51, 51, 51);background-color: rgb(255, 255, 255);color: rgb(214, 168, 65);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"caret-color: rgb(51, 51, 51);outline: 0px;max-width: 100%;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;\">▎IP开发\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">所谓的IP，全称是Intellectual Propert，直译是知识产权，你也可以理解为「跨界需要的名气」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">人物形象、卡通形象和故事结构，一旦出名了、注册了，都可以是IP。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">泡泡玛特卖得最好的一款产品叫Molly，正是靠着这个玩偶的意外走红，它才从一家普通的玩具公司变成了潮玩的龙头。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">关于Molly的设定，她是一个「有着湖绿色眼睛和金黄色卷发的小女孩，是个傲娇又才华横溢的小画家」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">你在泡泡玛特门口，常能看到的这个爱撅嘴的小女孩就是Molly了：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Fb2d0bfd6-edb0-46cc-98df-7e5adbdc3ea1.jpg\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);background-color: rgb(255, 255, 255);text-align: justify;\">\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：网络\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">之后，泡泡玛特签下Molly的IP版权后，由内容设计师进行二次开发，按照十二星座打造了12个不同造型的玩偶，设计出了「Molly星座款」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Fd8ea2c35-45dd-456b-91ba-379b6b03005f.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：网络\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">这次肯德基联名款里的DIMOO，也是其中一个IP，还是目前泡泡玛特的「当红明星」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F17831cc4-25f4-4c72-a7fe-438a51a4ad89.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：泡泡玛特小程序\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003Cstrong style=\"outline: 0px;max-width: 100%;font-size: 16px;white-space: normal;caret-color: rgb(51, 51, 51);background-color: rgb(255, 255, 255);color: rgb(214, 168, 65);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px;caret-color: rgb(51, 51, 51);outline: 0px;max-width: 100%;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong style=\"font-size: 16px;white-space: normal;caret-color: rgb(51, 51, 51);outline: 0px;max-width: 100%;background-color: rgb(255, 255, 255);color: rgb(214, 168, 65);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"outline: 0px;max-width: 100%;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;\">▎\u003C\u002Fspan>\u003C\u002Fstrong>盲盒销售\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">在销售环节，泡泡玛特采用的不是常规方法，而是盲盒。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">盲盒，指的是消费者在拆盒之前，不知道自己买到的是哪一款人偶，只能「盲抽」。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">比如Molly星座款，有12个玩偶，每个售价60元左右——\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">按照常规的销售方法，花720块就可以集齐12个；但是按照盲盒的玩法，\u003C\u002Fspan>\u003Cstrong style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">你很容易会买到重复款，可能要花个上千元才能集齐全套。\u003C\u002Fstrong>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">为了增加趣味性，泡泡玛特又设计出了「隐藏款」玩偶，平均144个里才会出现一个。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">如果你想买到这个隐藏款，最多要花上八千多块。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">「集齐全套玩偶」+「稀有隐藏款」的套路，让人们不惜一掷千金，增加了盲盒的复购率。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">根据招股书，2019年泡泡玛特注册会员的整体复购率在58%。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">这意味着一年内有超过一半的消费者会购买至少2次以上：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F6b3e88a6-5dcb-4c44-a937-fcdc078c8ed7.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：泡泡玛特招股书\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">在计算公司的营业收入时，有一个简单的公式：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">\u003Cstrong style=\"outline: 0px;max-width: 100%;font-size: 16px;white-space: normal;caret-color: rgb(51, 51, 51);background-color: rgb(255, 255, 255);color: rgb(214, 168, 65);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"caret-color: rgb(51, 51, 51);outline: 0px;max-width: 100%;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;box-sizing: border-box !important;overflow-wrap: break-word !important;\">营业收入=产品价格×产品销量\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">假设产品不涨价，营业收入的上升主要是靠「产品销量」上升推动的，而「高复购率」能直观地增加产品销量。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">正是盲盒玩法带来的高复购率，让泡泡玛特实现了2年十倍的高速增长。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n \u003Csection style=\"white-space: normal;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">\u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002F4e6f8e44-2e7c-43ce-8ea2-f811ddcf3d17.jpg\">\u003C\u002Fspan>\n  \u003Cbr>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 18px;\">\u003Cstrong>\u003Cspan style=\"background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">03\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Csection style=\"white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\n  \u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">未来的投资价值如何？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">不过，泡泡玛特的商业模式也不是无懈可击的，目前看来，三个环节上都存在风险。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"white-space: normal;text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">风险1：人们的喜新厌旧。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">在IP开发上，做得最好的是迪士尼公司，它可以通过一系列影视剧，持续不断地推出新IP；\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">相比之下，\u003Cstrong>泡泡玛特推出的IP，没有故事作支撑，主要依赖于优秀设计师的创意，哪怕碰运气走红了，生命周期也相对较短。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"white-space: normal;text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">风险 2：品控力不从心。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">在黑猫投诉平台上，关于泡泡玛特的投诉有五千多条，主要问题集中在「质量差」等方面：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Faf086193-b581-4d16-8ce9-da4b95abd97a.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：黑猫投诉平台\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">泡泡玛特的产品是交给代工厂生产的，品控上比较难把握。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">但如果不及时解决产品质量问题，时间长了，恐怕会引起更多老玩家的不满。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\"> \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"white-space: normal;text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"color: rgb(214, 168, 65);font-size: 16px;\">\u003Cstrong>\u003Cspan style=\"color: rgb(214, 168, 65);background-color: rgb(255, 255, 255);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;caret-color: rgb(51, 51, 51);\">风险 3：盲盒销售没什么门槛。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">比如像名创优品，也开始学泡泡玛特售卖盲盒，价格卖得还更便宜。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">通过低价来吸引三四线以下城市的用户，效果看起来也挺不错。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\">\n  \u003Cimg src=\"https:\u002F\u002Fimage.jane7.com\u002Fcfa2d0f1-0904-40d0-a4d1-a18ae59783e6.jpg\">\n \u003C\u002Fsection>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"color: rgb(136, 136, 136);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;caret-color: rgb(51, 51, 51);font-size: 14px;\">图片来源：新京报，拍摄于名创优品店\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">推出一个爆款IP存在很多不确定性，而盲盒模式的可复制性，也决定了它会遇到更激烈的行业竞争\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">——这其实和电影行业很相似。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">虽然每年都有爆款电影出现，但是你无法提前预测哪一部电影会火，也没有哪一家影视公司可以做到稳定地生产爆款电影。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">所以影视行业很难出现业绩长期增长的公司，从这个角度看，或许潮玩市场也很难出现比较长期的投资机会吧。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">好啦，关于泡泡玛特就和你聊到这里。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">如果喜欢这样的文章的话，欢迎点个\u003Cstrong style=\"font-size: 16px;white-space: normal;caret-color: rgb(51, 51, 51);color: rgb(214, 168, 65);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);\">\u003Cspan style=\"caret-color: rgb(51, 51, 51);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;text-align: left;\">「在看」\u003C\u002Fspan>\u003C\u002Fstrong>告诉我。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">你买过盲盒吗？体验如何？也欢迎在评论区分享一下呀~\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"outline: 0px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: justify;margin-left: 16px;margin-right: 16px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cspan style=\"font-family: Optima-Regular, PingFangTC-light;font-size: 16px;letter-spacing: 1px;caret-color: rgb(51, 51, 51);\">晚安😊\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>","","2022-01-12 21:57:00",100,0,"renqiang@jane7.com","2025-06-06 16:41:15",false,17041,"1038002",[],[],[],[],[]]