[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-JP2023110514315280889":3,"related-JP2023110514315280889":33},{"pageSize":4,"id":5,"productLine":6,"status":7,"articleCode":8,"articleType":9,"showStyle":7,"mediaType":10,"fileInputUrl":11,"articleTitle":12,"coverImage":13,"listImage":14,"introduction":15,"description":16,"nonVipDescription":17,"postTime":18,"viewTime":19,"sortNumber":20,"isFree":21,"isShowList":7,"isRecommend":21,"linkType":7,"isOriginal":6,"hasMiniUrl":21,"miniUrl":11,"miniScheme":11,"miniImage":11,"itemTag":11,"createBy":22,"updateBy":23,"createTime":24,"visitCount":25,"isLiked":21,"realSearch":26,"isRead":21,"productId":27,"isCollected":21,"collectCount":7,"vipExclusive":21,"allowComment":7,"style":28,"likeCount":7,"filePath":11,"duration":21,"playStyle":7,"seoKeywords":11,"articleModuleVoList":29,"extendContentList":30,"noteCount":21,"categoryList":31,"dailyKeywordList":32},10,5881,"1",1,"JP2023110514315280889","1041018",3,"","这么买，才能买到「最低价」","https:\u002F\u002Fimage.jane7.com\u002F3375725c-d389-414b-8026-187a459f2892.png","https:\u002F\u002Fjane7-prod.oss-cn-hangzhou.aliyuncs.com\u002Fmanager\u002Farticle_default_img.png","学会看这两个指标，避免你花「冤枉钱」","\u003Csection>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">晚上好~\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">今年的「双十一」又快到了，不知道大家的购物车，最近有没有塞得满满的呢？\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">记得前几年，不少朋友还在各大电商平台抢优惠券、疯狂下单；\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">但这两年有了直播电商，在直播间可以抢到便宜货，而且不少都是「全网最低价」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">然而今年发现，许多标榜「平价」的国货品牌，也早就不便宜了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">此前「翻车」的花西子眉笔，一支是79元\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">（实际分量0.08克）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">，对比某国际大牌的眉笔，一支295元\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">（实际分量0.3克）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">表面看花西子的产品价格更低，但按单克价计算，居然比国际大牌还贵了4块钱。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cblockquote style=\"margin: 0px 16px; padding: 0px; outline: 0px; border-left: 3px solid rgb(219, 219, 219); color: var(--weui-FG-1); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;     letter-spacing: 0.544px;  text-align: justify;       text-decoration-thickness: initial;   display: block; background-color: rgb(255, 255, 255); line-height: 2em;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\n  \u003Cp style=\"margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; display: block; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">花西子眉笔单克价=79元÷0.08克=987.5元\u002F克\u003C\u002Fspan>\u003C\u002Fp>\n  \u003Cp style=\"margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; display: block; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">某国际大牌眉笔单克价=295元÷0.3克=983.3元\u002F克\u003C\u002Fspan>\u003C\u002Fp>\n \u003C\u002Fblockquote>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">为啥曾经「大牌平替」的国货化妆品，现在价格反而变贵了？以后我们还能不能买到便宜的国货呢？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">今天就来和你聊聊这个话题。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(255, 104, 39); background-color: rgb(255, 254, 213); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">风险提示：本文所提及的个股，仅为示例参考，不作任何投资推荐。投资有风险，决策需谨慎。据此买卖，请自担风险。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F8f4db2d6-e44f-45d8-9b38-87628981ee15.jpg\" alt=\"图片\">\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Csection>\n  \u003Cp style=\"margin-left: 16px; margin-right: 16px; line-height: 2em;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">01\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003C\u002Fsection>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">说起国货化妆品的崛起，大概始于2017年，距今才不过五六年而已。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">就在这一年，美妆品牌「完美日记」诞生于广州，用户定位是以大学生、职场新人为主的95后女性，主打「平价路线」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">根据公开资料显示，当时的国际大牌\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">（雅诗兰黛、兰蔻等）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">一款单品的售价在五六百以上，而完美日记的客单价在120元左右。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">花不到大牌一半的价格，可以享受到相同质量的化妆品，对刚毕业收入不高的年轻女性，买「大牌平替」成为了首选。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">在各大社交平台的种草下，完美日记的彩妆产品迅速出圈，2020年登上国内彩妆品牌市场份额第一。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">同样是2017年，国货品牌花西子在杭州成立，它没有靠社交平台出圈，而是直接走直播带货的新路子。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">2019年，花西子与网红主播李佳琦深度合作，后者成为花西子品牌的「首席推荐官」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">此后花西子品牌的销量迅速暴增，2020年就跻身为国货美妆第二名，紧接着2021年超过完美日记，成为国产彩妆市场第一。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">平心而论，早期国产美妆品牌，价格大多还算良心，这主要是两方面原因：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">1.线上销售砍掉了中间商环节，成本相对更低\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">我们在线下柜台买化妆品，假设生产价是10元，终端零售价要卖100元，中间商在里面分走了太多的好处：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">零售价（100元）=生产成本（10元）+商场租金、人工（20元）+经销商成本（50元）+利润（20元）\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">国产化妆品大多是线上销售，砍掉了中间商这个环节，同样成本10元的产品，直接在网上卖，可能价格也就50元：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">零售价（50元）=生产成本（10元）+人工、物流成本（20元）+利润（20元）\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">  \u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">2.与代工厂合作，节省了前期建造工厂的投入\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">国货新品牌大多没有自己的生产线，而是找其他代工厂合作。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">这些代工厂拥有生产国际大牌的经验，利用现成的生产线，新品牌可以快速起量上新。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">假如自建生产线，前期需要投入一笔巨额资金，不但门槛更高，而且建厂成本也会分摊进产品中，导致单品零售价上涨；\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">反而是走代工路线，由于前期投入成本较少，产品零售价可以控制得较低。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">总之，早期新锐国货品牌的崛起，除了支持国货的心理因素，主要还是产品的性价比较高。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F7723cd61-a032-48ec-a08d-39c05b713896.jpg\" alt=\"图片\">\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">02\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); text-align: justify; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">然而近2-3年美妆行业悄悄在变化，国货纷纷涨价，从「平替」变成所谓「贵替」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">具体来看，有些产品的价格提高，还能找到相对合理的解释。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">比如部分品牌通过淘汰低端产品、推出高端产品来实现涨价，可以理解为新产品功效更高级，用的原料更贵，价格自然也就上升了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">有些就是在玩「套路」，比如把产品克重越做越小，单价控制在100块以内，看起来价格没怎么涨，实际上是在变相提价。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">进一步分析，背后还是和销售渠道的新变化有关：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">原来的「中间商」是被电商打掉了，但后来出现的头部平台主播，又成为了新的「中间商」，把成本给加回来了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">根据此前网上拆解花西子的成本：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002Fb7f39abb-75e3-4ea5-980e-39b9bb3d68b0.jpg\" alt=\"图片\">\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">（数据来源：北京商报）\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">一支79元的眉笔，成本价是7元，运营、人工、房租等成本是5元，厂家的利润是4元，而给头部主播的抽成是63元。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">在这个价值链里，\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">厂家辛辛苦苦没赚到多少钱，消费者则花了高价，只有头部主播是最大的受益者\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">有些品牌觉得，在你直播间要给抽成没法降价，在我的电商平台卖，价格总能便宜些吧？\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">2021年「双十一」，巴黎欧莱雅在自家平台上比李佳琦直播间卖得更便宜，结果引起了大量消费者投诉。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">记得当时的舆论认为，是品牌方做事不够厚道，头部主播是被商家「坑」了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">此后，头部主播在合同里直接规定，直播间的商品价格必须是「全网最低价」，如果在其他平台上的价格更低，品牌方要赔百万元违约金：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F7a6ee170-288e-4de7-8d86-24955705aef3.jpg\" alt=\"图片\">\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">（图片来源：微博）\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">这对消费者意味着什么呢？\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">正常来说，商品定价权应该由品牌方来决定，平台可以选择自掏腰包补贴消费者，但不能擅自干预价格。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">但某些强势平台或大主播利用垄断地位，强迫商家设置「全网最低价」，品牌方失去降价的权力，价格居高不下；\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">最后，消费者在直播间花了更多钱，却还以为自己占到了便宜。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">以上，是最近网上爆出「底价协议」事件的前因后果，了解完这些细节，许多消费者才恍然大悟：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">为啥现在国货变贵了，不是自己工作不够努力，而是头部主播太努力了。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; text-indent: 0em; font-size: var(--articleFontsize); text-align: center; letter-spacing: 2px;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F7f479dd9-659b-4a68-b5fd-62b5ece5c569.jpg\" alt=\"图片\">\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-decoration-thickness: initial; display: block; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">03\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">眼看曾被称为「国货之光」的美妆产品，这两年纷纷变身「价格刺客」，很多人不禁发问：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">以后我们还不能买到便宜的国货呢？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">实际上对于涨价这件事，还是要分开看——\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">如果是产品升级导致的涨价，消费者支付了更高价格，得到质量更好的东西，那还是合理的；\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">如果产品的质量没有变化，只是因为营销费用增加，产品不得不涨价，那要小心千万别花了「冤枉钱」。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">普通消费者怎么判断是哪种涨价情况呢？其实上市公司的财报里，会有相关线索。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">首先，企业要提升产品质量，通常会把钱用于研发投入，这就导致「\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">研发费用率\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">」会比较高。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">研发费用率=研发费用÷营业收入\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">拿医美面膜敷尔佳为例，今年三季报的数据显示，它的研发费用是1562万元，营业收入为13.39亿元，研发费用率1.17%：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F4cf14355-282a-4500-abeb-b5483ed2e2de.jpg\" alt=\"图片\">\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">对比国际大牌的\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">研发费用率\u003C\u002Fstrong>平均在\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); background-color: rgb(255, 218, 169); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">1.5-3.5%\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">之间，敷尔佳的研发费用率是偏低的。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"font-size: 16px;font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">其次，如果企业在营销方面投入较大，就会导致「\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">销售费用率\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">」比较高。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">销售费用率=销售费用÷营业收入\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">敷尔佳前三季度的销售费用是3.55亿元，用销售费用除以营业收入，销售费用率为26.5%：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002F596c27bd-5f70-4f03-b624-7979d9921917.jpg\" alt=\"图片\">\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">而且这两年有逐年上升趋势：\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:center;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fimage.jane7.com\u002Fd95ae808-7e05-4ae1-ad8a-2915fa968f78.jpg\" alt=\"图片\">\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">总之，公司在营销方面的投入力度远高于研发投入，意味着相关产品的涨价，多数不是由于质量升级，而是给各大电商主播的抽成增加了。\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">\u003Cspan class=\"wx_text_underline\" style=\"color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A") 0px 100% \u002F auto 2px repeat-x transparent; max-width: 100%; font-size: 16px;font-family: arial, helvetica, sans-serif;\">以后我们在挑选美妆产品时，\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan class=\"wx_text_underline\" style=\"color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A") 0px 100% \u002F auto 2px repeat-x transparent; max-width: 100%; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">不妨顺便查一下它背后的上市公司，看它的研发费用率是不是较高，销售费用率是不是低于同行水平\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan class=\"wx_text_underline\" style=\"color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A") 0px 100% \u002F auto 2px repeat-x transparent; max-width: 100%; font-size: 16px;font-family: arial, helvetica, sans-serif;\">，简单算一算，希望可以帮你买到物有所值的东西。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cbr>\u003C\u002Fp>\n \u003Cp style=\"text-align:justify;margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; text-decoration-thickness: initial; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-family: arial, helvetica, sans-serif;\">晚安🌹\u003C\u002Fspan>\u003C\u002Fp>\n \u003Csection>\n  \u003Cp>\u003Cbr>\u003C\u002Fp>\n \u003C\u002Fsection>\n\u003C\u002Fsection>","\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">晚上好~\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">今年的「双十一」又快到了，不知道大家的购物车，最近有没有塞得满满的呢？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">记得前几年，不少朋友还在各大电商平台抢优惠券、疯狂下单；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">但这两年有了直播电商，在直播间可以抢到便宜货，而且不少都是「全网最低价」。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">然而今年发现，许多标榜「平价」的国货品牌，也早就不便宜了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">此前「翻车」的花西子眉笔，一支是79元\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;\">（实际分量0.08克）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">，对比某国际大牌的眉笔，一支295元\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;\">（实际分量0.3克）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">表面看花西子的产品价格更低，但按单克价计算，居然比国际大牌还贵了4块钱。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cblockquote style=\"margin: 0px 16px; padding: 0px; outline: 0px; border-left: 3px solid rgb(219, 219, 219); color: var(--weui-FG-1); font-size: 15px; max-width: 100%; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cp style=\"margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">花西子眉笔单克价=79元÷0.08克=987.5元\u002F克\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">某国际大牌眉笔单克价=295元÷0.3克=983.3元\u002F克\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">为啥曾经「大牌平替」的国货化妆品，现在价格反而变贵了？以后我们还能不能买到便宜的国货呢？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">今天就来和你聊聊这个话题。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(255, 104, 39); background-color: rgb(255, 254, 213); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">风险提示：本文所提及的个股，仅为示例参考，不作任何投资推荐。投资有风险，决策需谨慎。据此买卖，请自担风险。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FAm8Qfs8miaLFP0y47k36rNGDhCM5HeemPTZzibYyT7q97SZBc8cEmoSejpfbhoCxlYgIzj9PyTM3oAzzaCIWbM5w\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Csection>\u003Cp style=\"margin-right: 16px; margin-left: 16px; line-height: 2em;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">01\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">说起国货化妆品的崛起，大概始于2017年，距今才不过五六年而已。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">就在这一年，美妆品牌「完美日记」诞生于广州，用户定位是以大学生、职场新人为主的95后女性，主打「平价路线」。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">根据公开资料显示，当时的国际大牌\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;\">（雅诗兰黛、兰蔻等）\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">一款单品的售价在五六百以上，而完美日记的客单价在120元左右。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">花不到大牌一半的价格，可以享受到相同质量的化妆品，对刚毕业收入不高的年轻女性，买「大牌平替」成为了首选。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">在各大社交平台的种草下，完美日记的彩妆产品迅速出圈，2020年登上国内彩妆品牌市场份额第一。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">同样是2017年，国货品牌花西子在杭州成立，它没有靠社交平台出圈，而是直接走直播带货的新路子。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">2019年，花西子与网红主播李佳琦深度合作，后者成为花西子品牌的「首席推荐官」。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">此后花西子品牌的销量迅速暴增，2020年就跻身为国货美妆第二名，紧接着2021年超过完美日记，成为国产彩妆市场第一。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">平心而论，早期国产美妆品牌，价格大多还算良心，这主要是两方面原因：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); box-sizing: border-box !important; overflow-wrap: break-word !important;\">1.线上销售砍掉了中间商环节，成本相对更低\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">我们在线下柜台买化妆品，假设生产价是10元，终端零售价要卖100元，中间商在里面分走了太多的好处：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">零售价（100元）=生产成本（10元）+商场租金、人工（20元）+经销商成本（50元）+利润（20元）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">国产化妆品大多是线上销售，砍掉了中间商这个环节，同样成本10元的产品，直接在网上卖，可能价格也就50元：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">零售价（50元）=生产成本（10元）+人工、物流成本（20元）+利润（20元）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">  \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); box-sizing: border-box !important; overflow-wrap: break-word !important;\">2.与代工厂合作，节省了前期建造工厂的投入\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">国货新品牌大多没有自己的生产线，而是找其他代工厂合作。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">这些代工厂拥有生产国际大牌的经验，利用现成的生产线，新品牌可以快速起量上新。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">假如自建生产线，前期需要投入一笔巨额资金，不但门槛更高，而且建厂成本也会分摊进产品中，导致单品零售价上涨；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">反而是走代工路线，由于前期投入成本较少，产品零售价可以控制得较低。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">总之，早期新锐国货品牌的崛起，除了支持国货的心理因素，主要还是产品的性价比较高。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: var(--articleFontsize); letter-spacing: 2px; text-align: center; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FAm8Qfs8miaLFP0y47k36rNGDhCM5HeemPTZzibYyT7q97SZBc8cEmoSejpfbhoCxlYgIzj9PyTM3oAzzaCIWbM5w\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: var(--articleFontsize); letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">02\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">然而近2-3年美妆行业悄悄在变化，国货纷纷涨价，从「平替」变成所谓「贵替」。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">具体来看，有些产品的价格提高，还能找到相对合理的解释。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">比如部分品牌通过淘汰低端产品、推出高端产品来实现涨价，可以理解为新产品功效更高级，用的原料更贵，价格自然也就上升了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">有些就是在玩「套路」，比如把产品克重越做越小，单价控制在100块以内，看起来价格没怎么涨，实际上是在变相提价。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">进一步分析，背后还是和销售渠道的新变化有关：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">原来的「中间商」是被电商打掉了，但后来出现的头部平台主播，又成为了新的「中间商」，把成本给加回来了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">根据此前网上拆解花西子的成本：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fsz_mmbiz_png\u002FAm8Qfs8miaLHnfgibaK4mbzY02HUibzHBGtX2xdyictksa7CX5ufpmg6OFlfuViaWDvl8CCTkCqsjy5hzmia2WKHOL5A\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">（数据来源：北京商报）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">一支79元的眉笔，成本价是7元，运营、人工、房租等成本是5元，厂家的利润是4元，而给头部主播的抽成是63元。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">在这个价值链里，\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">厂家辛辛苦苦没赚到多少钱，消费者则花了高价，只有头部主播是最大的受益者\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">有些品牌觉得，在你直播间要给抽成没法降价，在我的电商平台卖，价格总能便宜些吧？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">2021年「双十一」，巴黎欧莱雅在自家平台上比李佳琦直播间卖得更便宜，结果引起了大量消费者投诉。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">记得当时的舆论认为，是品牌方做事不够厚道，头部主播是被商家「坑」了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">此后，头部主播在合同里直接规定，直播间的商品价格必须是「全网最低价」，如果在其他平台上的价格更低，品牌方要赔百万元违约金：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fsz_mmbiz_png\u002FAm8Qfs8miaLHnfgibaK4mbzY02HUibzHBGtPA9icsxNScVcvltW7HlTlNkULleWKricDpGn3YIICibrkC660mTUNhYWw\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">（图片来源：微博）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">这对消费者意味着什么呢？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">正常来说，商品定价权应该由品牌方来决定，平台可以选择自掏腰包补贴消费者，但不能擅自干预价格。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">但某些强势平台或大主播利用垄断地位，强迫商家设置「全网最低价」，品牌方失去降价的权力，价格居高不下；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">最后，消费者在直播间花了更多钱，却还以为自己占到了便宜。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">以上，是最近网上爆出「底价协议」事件的前因后果，了解完这些细节，许多消费者才恍然大悟：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">为啥现在国货变贵了，不是自己工作不够努力，而是头部主播太努力了。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 0em; font-size: var(--articleFontsize); text-align: center; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FAm8Qfs8miaLFP0y47k36rNGDhCM5HeemPTZzibYyT7q97SZBc8cEmoSejpfbhoCxlYgIzj9PyTM3oAzzaCIWbM5w\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; line-height: 2em; font-family: -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(214, 168, 65); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: var(--articleFontsize); letter-spacing: 2px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">03\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">眼看曾被称为「国货之光」的美妆产品，这两年纷纷变身「价格刺客」，很多人不禁发问：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">以后我们还不能买到便宜的国货呢？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">实际上对于涨价这件事，还是要分开看——\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">如果是产品升级导致的涨价，消费者支付了更高价格，得到质量更好的东西，那还是合理的；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">如果产品的质量没有变化，只是因为营销费用增加，产品不得不涨价，那要小心千万别花了「冤枉钱」。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">普通消费者怎么判断是哪种涨价情况呢？其实上市公司的财报里，会有相关线索。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">首先，企业要提升产品质量，通常会把钱用于研发投入，这就导致「\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); box-sizing: border-box !important; overflow-wrap: break-word !important;\">研发费用率\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">」会比较高。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">研发费用率=研发费用÷营业收入\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">拿医美面膜敷尔佳为例，今年三季报的数据显示，它的研发费用是1562万元，营业收入为13.39亿元，研发费用率1.17%：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fsz_mmbiz_png\u002FAm8Qfs8miaLHnfgibaK4mbzY02HUibzHBGtqujkVwt25VQxMEonzXpuqN8eLT3uIVNA8RKToE9Z1ibpcVQFiczLrGow\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">对比国际大牌的\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">研发费用率\u003C\u002Fstrong>平均在\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); background-color: rgb(255, 218, 169); box-sizing: border-box !important; overflow-wrap: break-word !important;\">1.5-3.5%\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">之间，敷尔佳的研发费用率是偏低的。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"font-size: 16px; font-family: arial, helvetica, sans-serif;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">其次，如果企业在营销方面投入较大，就会导致「\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(214, 168, 65); box-sizing: border-box !important; overflow-wrap: break-word !important;\">销售费用率\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); box-sizing: border-box !important; overflow-wrap: break-word !important;\">」比较高。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); color: rgb(136, 136, 136); font-size: 14px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">销售费用率=销售费用÷营业收入\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">敷尔佳前三季度的销售费用是3.55亿元，用销售费用除以营业收入，销售费用率为26.5%：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fsz_mmbiz_png\u002FAm8Qfs8miaLHnfgibaK4mbzY02HUibzHBGtiaLVzkMsf4kW9lpNdiaobN0u61py1AatzZZzJwXgefp7ic9ffKxIRLwyg\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">而且这两年有逐年上升趋势：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: center; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cimg class=\"rich_pages wxw-img\" src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fsz_mmbiz_png\u002FAm8Qfs8miaLHnfgibaK4mbzY02HUibzHBGtNhTO4uDSaVKsXvibOvvMThV7pDoKcgVezqwSvNkmZLNgPYDYktkx13g\u002F640?wx_fmt=png\" alt=\"图片\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">总之，公司在营销方面的投入力度远高于研发投入，意味着相关产品的涨价，多数不是由于质量升级，而是给各大电商主播的抽成增加了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan class=\"wx_text_underline\" style=\"text-indent: 0em; margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background-image: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A"); background-position: 0px 100%; background-size: auto 2px; background-repeat: repeat-x; background-attachment: initial; background-origin: initial; background-clip: initial; max-width: 100%;\">以后我们在挑选美妆产品时，\u003C\u002Fspan>\u003Cstrong style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan class=\"wx_text_underline\" style=\"text-indent: 0em; margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background-image: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A"); background-position: 0px 100%; background-size: auto 2px; background-repeat: repeat-x; background-attachment: initial; background-origin: initial; background-clip: initial; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;\">不妨顺便查一下它背后的上市公司，看它的研发费用率是不是较高，销售费用率是不是低于同行水平\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan class=\"wx_text_underline\" style=\"text-indent: 0em; margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background-image: url("data:image\u002Fsvg+xml,%3Csvg width='8' height='2' viewBox='0 0 8 2' fill='none' xmlns='http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg'%3E%3Cpath d='M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z' fill='%2307C160' fill-opacity='0.5'\u002F%3E%3C\u002Fsvg%3E%0A"); background-position: 0px 100%; background-size: auto 2px; background-repeat: repeat-x; background-attachment: initial; background-origin: initial; background-clip: initial; max-width: 100%;\">，简单算一算，希望可以帮你买到物有所值的东西。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin: 0px 16px; text-align: justify; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; text-indent: 0em; line-height: 2em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">\u003Cspan style=\"margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 1px; text-indent: 0em; caret-color: rgb(51, 51, 51); font-size: 16px; font-family: arial, helvetica, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;\">晚安🌹\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Csection>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>","2023-11-05 14:36:32","2023-11-06 17:00:00",100,0,"liuweixin@jane7.com","liufei@jane7.com","2023-11-05 14:31:52",24,false,15794,"1038002",[],[],[],[],[]]